A podcast by Wine Victoria is a one-stop shop for in-depth conversations on the exciting world of Victorian wine. The series aims to delve deep into topics surrounding the programs, advocacy, innovation, trade, sustainability, and connect with the passionate people shaping the future of the Victorian wine industry.

The platform serves as a voice for the community, enabling Wine Victoria to establish itself as a leader in this domain.

We set out to create a podcast series for Wine Victoria that would serve as a dynamic platform to explore the challenges and opportunities shaping the future of the Victorian wine industry.

It wasn’t about just delivering a project—we wanted to craft something impactful and enduring for the industry to rely on as a primary source of information. From developing a compelling name to designing a bold, recognisable identity, designing and building an engaging webpage, social media content and producing thought-provoking episodes, every element has been designed to inspire conversation, connection, and progress amoung the industry.

The vision was to establish a brand that genuinely reflected the conversational tone of the podcast while maintaining a professional yet humble, and timeless aesthetic. This approach ensured the podcast’s design seamlessly aligned with Wine Victoria’s existing brand identity and core brand essence.

Alas, The Victorian Wine Exchange was born!

Still in its first season, each season will see the release of 10 episodes, with plans for season 2 already in the pipeline