Digital marketing doesn’t need to be overwhelming. In fact, it should be one of the most practical tools in your winery’s toolkit. In this episode, Maddy (Head of Marketing) and Hugh (Business Development Manager) break down what digital marketing really means for wineries today.You’ll hear what’s working in the DTC wine space, what’s changed since COVID, and where to start if you’re feeling stuck. From optimising your website and improving email automations, to using SMS to reduce fatigue and reclaiming your Google presence, Maddy and Hugh cover the fundamentals, plus a few quick wins that can make a real difference this week.If you’re short on time, under pressure to get results, or simply wondering if your digital strategy is working, this episode is for you.

What We Cover

• What “digital marketing” actually means for wineries
• Common mistakes that cost you sales
• Website performance metrics (and why they matter)
• The real impact of cart abandonment
• Small tweaks that deliver big results
• How to use SMS without annoying your list
• Email automations worth setting up first
• Why your Google Business Profile is more important than you think
• Rethinking DTC: it’s not just an online store

Free Resource

10 Quick Wins for Wineries to Boost Their Digital Marketing
To make things even easier, we’ve created a free companion resource with clear, actionable steps you can take today.