Fireside Festival + Twilight Market
BRUNCH SERVICES
Drink. Eat. Get Warm. Repeat.
Held over two weeks during the heart of winter, Fireside Festival is a cherished Yarra Valley tradition, celebrating the region’s finest wines, food, and local offerings. It’s a festival designed to bring the community together and embrace the magic of the cooler months.
BRIEF
Wine Yarra Valley approached Brunch to craft a fresh visual identity for Fireside Festival 2024 — one that not only captured the essence of the festival but could evolve into an iconic, recognisable brand for years to come.
our approach
We set out to create a design that immediately conveyed the festival’s essence—food, wine, fire, and music—without needing to rely on words. To achieve this, we used bold, playful illustrations to bring these elements to life, ensuring the visuals told a complete story at first glance.
With the two-week festival kicking off with a twilight market, we developed a dual-color palette to distinguish the opening event while maintaining a cohesive identity. The twilight market features rich dusk-inspired hues of purple and pink, while the main festival radiates warmth with fiery oranges and yellows. Together, these palettes create a sense of vibrancy and connection, perfectly reflecting the festival’s spirit.
To tie it all together, the tagline “Drink. Eat. Get Warm. Repeat.” encapsulates the heart of Fireside Festival—a celebration of community, indulgence, and the simple joy of coming together around good food and wine.
By crafting a bold and cohesive visual identity, we developed a suite of engaging social media assets to promote the event across Humanitix, Instagram, and Facebook. The result? A near sell-out of both the Twilight Market and every individual event throughout the two-week festival.
The conversions campaign drove approximately 83% of the ticket sales
83%
14c per click from the conversions campaign driving traffic to the website.
"Brunch became like an extension of our team and family which made working with them super collaborative, fun and – most importantly – easy. The team are creative and knowledgeable – they ‘get’ the liquor industry. Their knowledge and skills make them one of a kind."
