Fish Cage
BRUNCH SERVICES
Pairs well with a moment
Hungerford Hill entrusted Brunch to create a campaign celebrating the refreshed FishCage wine label—a bold and elegant offering ready to captivate Sydney audiences.
BRIEF
Targeting Sydney’s retail, hospitality, and local venues, the campaign needed to break through the clutter, standing out on shelves and becoming the beverage of choice in every setting. Social media and local area posters would play a key role in reminding consumers of the moments made better with FishCage wines.
our approach
We crafted the tagline “Pairs well with a moment” to highlight FishCage’s varietals and their perfect alignment with seasonal activities. For example, white wines represented the carefree vibe of summer, backgammon embodied cozy winter moments, and tennis evoked spring celebrations.
Drawing inspiration from the label’s striking art deco design, we extended its vintage elegance into the campaign with carefully curated photography. By consciously focusing on the ‘activity,’ the ‘moment,’ and the ‘wine’ rather than people, we created a timeless, evocative campaign that lets every consumer see their own perfect moment with FishCage.
DELIVERABLES
Retail Deliverables:
In-store posters, Pull-up banners, and shelf wobblers
Hospitality Deliverables:
Drink Coasters, Venue Posters, Table talkers, Tent cards, POS screen and TV Screen Graphics.
Other Brand Deliverables:
Facebook and Instagram social media assets
“Quote testimonial hasellus laoreet sapien sed lacus pretium lobortis. Nulla urna augue, rhoncus a vehicula eget, venenatis in lacus.”
— Company Name
"Brunch became like an extension of our team and family which made working with them super collaborative, fun and – most importantly – easy. The team are creative and knowledgeable – they ‘get’ the liquor industry. Their knowledge and skills make them one of a kind."
