Our Origin Story: How Brunch Got Started (and Where We’re Headed Next)

In early 2020, a few wineries called asking for help. That was the beginning of Brunch. Today, we’re a team of 60, working with over 150 wineries across Australia, New Zealand and the US.

In this episode, Charlotte, Kip and John walk through how Brunch came to be. They also share what’s changed in winery marketing since 2020, where the market is heading, and what makes a great DTC strategy.

Whether you’ve worked with Brunch or just want to understand how phone, email and eComm actually work together, this episode brings a behind-the-scenes look at a wine agency built to help wineries sell more wine to the people who drink it.

What We Cover

  • The story behind Brunch’s beginnings
  • What changed for wineries in 2020 
  • How Brunch Direct grew from the VinoDirect acquisition
  • The role of phone sales in DTC today (and why it still works)
  • How winery websites and eComm have evolved post-pandemic
  • The tech stack shifts we’re seeing across Australia and the US
  • What we’re building next, and where Brunch is heading

🎧We have tons of free resources to help you to grow your direct-to-consumer channels, you can find them right here

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