Wine club members are your most valuable customers, but too often, they’re the most overlooked.

In this episode, Hugh and Nick  unpack how to keep members engaged, connected, and loyal, without overcomplicating it. They share why phone calls are still one of the most effective ways to prevent churn and drive repeat sales.

Whether you’re already calling your members or you’re still unsure if it’s worth it, this episode will give you the confidence and clarity to take action.

What We Cover

• Why wineries need to prioritise their wine club members
• The role of phone calls in retention, revenue and long-term loyalty
• What most wineries get wrong (and how to fix it)
• Practical ideas to strengthen engagement, without annoying your list
• Why your wine club shouldn’t run on autopilot
  

📥 Download the free Member Retention Guide for tips, scripts, and cellar door strategies you can implement today.

And, find more free resources to help you to grow your direct-to-consumer channels right here

Want help calling your members? Book a free strategy call