In this episode of Meet Me at Brunch, Bronte, Adam, and Lachie from the Brunch Direct team break down what actually drives customers to pick one bottle over another. These three talk to wine lovers every day so they know the patterns, the quirks, and the real-life reasons people reach for a bottle.

From branding and storytelling to personal connection and phone-based sales, this chat unpacks the decision-making triggers behind wine purchases.Whether you’re updating your labels, reviewing your marketing, or rethinking how you connect with customers, this episode is packed with helpful takeaways.

What We Cover

• What actually grabs attention in a crowded bottle shop
• Why personal connection is so important
• The difference between a good label and a great brand
• How stories, regions, and varietals shape buyer behaviour
  

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