Social media has changed,  and so have winery audiences. In this episode, Kate, Maddy and Amber unpack what’s actually working on social for wineries right now, and what’s no longer worth your time.

They explore how to make content that feels real (not recycled), how to match the right message to the right platform, and why the most successful winery accounts don’t just push product… they start conversations.

From audience-first planning to creative campaigns that actually drive sales, this episode is packed with ideas, examples, and clarity for wineries looking to lift their social game without adding to the overwhelm.

Whether you’re juggling it solo, working with an in-house team, or collaborating with an agency, this episode will help you stay sharp, strategic, and consistent on social.

What We Cover

• Why platform-first content beats one-size-fits-all
• How to plan social without burning out your team
• What Facebook, Instagram and TikTok actually offer wineries
• How to match platforms with real customer behaviour
• Behind the scenes of Rusty Barrel’s 20x engagement campaign
• What happened when one winery paired Cabernet with edible insects
• Practical ways to stay visible, relevant and worth following

 Grab our free Social Media Playbook from this episode, and explore more practical resources via our Linktree.