We’re thrilled to welcome Jamie Pike, second-generation managing director, and Pud Smith, Direct Sales Manager and long-serving cellar door expert, to the pod. In this episode, they sit down with Bondy to share the story of Pikes Wines, how it grew from a small family business into a beloved brand, and what goes into creating wines and experiences that keep customers coming back.

Jamie and Pud talk through the journey from their early days in beer and soft drinks to building a 130-hectare vineyard, the wines they’re most proud of, and the unique approach that makes their cellar door so inviting. They also share the practical strategies behind their direct-to-consumer success and what it takes to balance tradition with innovation.

For wineries tuning in, this episode is packed with actionable insights. Jamie and Pud explain how they connect with customers, manage varietal diversity, and deliver exceptional experiences, all while keeping the heart of their business strong.

Whether you know Pikes Wines well or are just discovering them, this is your chance to hear directly from the people shaping one of Australia’s most iconic wine brands.

🍷 Want to dive deeper into your winery’s customer experience and direct-to-consumer strategy? Book a chat with Brunch here.

📘 Looking for more marketing tips and resources? Explore our free resources designed for wineries.