Not every wine conversation goes as expected. In this episode, Bronte, Lachie and Adam from our Brunch Direct team share the most memorable, surprising and downright strange questions they’ve had from customers on the phone.

You’ll hear how these direct conversations uncover what wine buyers actually care about, and how a genuine chat can do more for loyalty than any discount ever could. From vintage quirks to food matches, vegan-friendly questions to what someone was wearing on the call (yes, really), it’s a behind-the-scenes look at what consumers are thinking when they pick up the phone.

Whether you’re running a wine club, managing cellar door relationships, or building your DTC strategy, this episode will give you a clearer picture of what modern wine customers want — and how to connect with them.

What We Cover

• Why listening is more important than pitching
• How painting a picture helps close the sale
• The value of tasting the wine before talking about it
• What consumers actually want to know
• How preferences shift over time (and why follow-ups matter)
• Turning a great conversation into long-term loyalty

The link between cellar door memories and phone sales success