Your website should be your hardest-working sales tool. But too often, winery websites look great without actually doing the job, helping customers find you, buy from you, and come back for more.

In this episode, Kate is joined by Laura and Kip for a deep dive into what makes a winery website actually sell. From homepage mistakes to mobile-first design, they unpack the small details that make a big difference.

They also break down common website traps wineries fall into, what SEO really means in plain English, and the best free tools you can use today to improve site performance.

Whether you’re planning a full rebuild or just want to make some small improvements, this episode will help you spot the gaps and understand what actions will drive more sales online.

What We Cover

• Why your website is your digital cellar door
• How to reduce clicks between landing and checkout
• The difference between SEO and SEM (and how to start)
• Why long-tail keywords matter more than you think
• Heatmaps, alt tags, and other easy wins
• How to set up automations that actually convert

Your Winery Health Checklist
To make things even easier, we’ve created a practical, easy-to-use checklist to help you spot gaps, fix friction points, and improve your site’s performance.