Brunch resources

When Meta briefly restricted alcohol brands from recommendation feeds, it was a timely reminder that platforms can change overnight. This resource unpacks what happened, what it actually means for wineries, and where to focus next. We walk through the shifting role of social, how paid media and email create more control, and why search and AI visibility are becoming increasingly important.

Make Facebook and Instagram work for your winery without the overwhelm. In this guide, we're going back to the basics and helping you tidy your profiles, find a posting rhythm you can keep, and create content with intention. With practical steps on scheduling, team setup and using AI wisely, it’s a simple resource designed to help wineries stay consistent, authentic and confident online.

Take the guesswork out of Meta ads. This guide helps wineries set up, run and optimise campaigns with confidence, even if you’ve never used Meta before. We cover account setup, campaign structure, audience targeting, creative that converts, budgeting benchmarks and metrics that matter. By the end, you’ll know how to run campaigns from awareness to conversion and what to adjust when results aren’t landing.

Keep your wine club members engaged and loyal with simple, sustainable strategies. Inspired by Episode 8 of Meet Me at Brunch, this guide walks you through who to call, what to say, and how to make member phone calls work for your team. It’s designed to help you build better relationships (and better results) with the customers who already love what you do.

See how wineries are using Klaviyo to build deeper relationships, personalise marketing, and grow revenue. From email and SMS to automations and smarter segmentation, this guide shows practical ways to turn customer data into meaningful connections and trackable results.

Practical steps to sharpen your winery’s content, connect with customers, and build real traction online. This companion guide to Episode 5 of Meet Me at Brunch turns big ideas into bite-sized actions. Whether you’re creating your own organic social or working with a marketing team, it covers what works, from choosing the right platforms to building campaigns that drive real engagement.

See how wineries are using Klaviyo to build deeper relationships, personalise marketing, and grow revenue. From email and SMS to automations and smarter segmentation, this guide shows practical ways to turn customer data into meaningful connections and trackable results.

Whether you’re managing your own marketing or working with a team, this resource gives you ten clear, actionable ways to sharpen your online presence, boost conversions, and build better customer relationships. From Google profiles to wine club signups, we’ve distilled the essentials into a guide designed to help wineries like yours get more out of every digital touchpoint.