A paid media campaign that lifted online revenue by 798%
BRUNCH SERVICES
Mount Avoca is Australia’s most awarded organic winery, based in Victoria’s Pyrenees region.
With more than 50 years of winemaking behind them, Mount Avoca is known for its commitment to organic viticulture, sustainability, and producing high-quality wines from soil to glass.
THE BRIEF
Mount Avoca came to Brunch with a clear set of goals for paid media.
They wanted to grow online sales, improve conversion rates, and drive more qualified traffic to their website. At the same time, the focus was on acquiring new customers without compromising the integrity of the brand or its long-term direct-to-consumer strategy.
The challenge was to build a paid media approach that delivered meaningful commercial results while supporting sustainable growth.
WHAT WE DID
We built a full-funnel paid media strategy designed to guide customers smoothly from discovery through to purchase.
Acquisition, retargeting, and conversion were treated as one connected system rather than separate campaigns. We tested creative, messaging, and audience combinations continuously to understand what resonated most at each stage of the journey.
Granular targeting allowed us to introduce Mount Avoca to new audiences, while retargeting ensured that high-intent customers were supported with the right message at the right time.
The focus throughout was on clarity, relevance, and removing friction from the path to purchase.
SCOPE OF WORK
- Paid media strategy and planning
- Full-funnel campaign setup across Meta
- Creative testing and optimisation
- Audience targeting and retargeting
- Ongoing performance monitoring and optimisation
THE OUTCOME
The campaign delivered exceptional growth across every key metric.
- 798% increase in online store revenue year-on-year
- 320% increase in online transactions year-on-year
- 184% increase in online store conversion rate year-on-year
- 5.69x return on ad spend
This campaign established a strong foundation for ongoing paid media performance and sustainable DTC growth.
"Brunch became like an extension of our team and family which made working with them super collaborative, fun and – most importantly – easy. The team are creative and knowledgeable – they ‘get’ the liquor industry. Their knowledge and skills make them one of a kind."
— Mount Avoca
Outcome
And, before you ask – yes, we triple-checked these numbers
increase in online store revenue year-on-year
798%
increaseD BY
320%
online transactions year-on-year
184%
online store conversion rates year-on-year
RESULTS OVERVIEW
- 798% increase in online store revenue year-on-year
- 320% increase in online transactions year-on-year
- 184% increase in online store conversion rates year-on-year
- 5.69 average return on ad spend
