Mount Avoca
BRUNCH SERVICES
Mount Avoca is Australia’s most-awarded organic winery.
The winery has been operating out of Victoria's Pyrenees region for 50-odd years now, flying the flag for both the region and sustainable viticulture as a whole.
Challenge
Mount Avoca had clear objectives for paid media marketing. These were to: increase online sales and conversion rates, drive more traffic to the website and acquire new customers.
How we partnered
Acquisition, retargeting and conversion were at the core of our work with Mount Avoca. We used a full-funnel strategy to deliver the right message throughout the customer journey, taking them from point A to B as seamlessly as possible.
- We constantly tested the Facebook algorithm to find the best-performing creative and ad set combination.
- We reached a new audience of potential customers through granular targeting, who were then retargeted at the bottom of the funnel.
“Quote testimonial hasellus laoreet sapien sed lacus pretium lobortis. Nulla urna augue, rhoncus a vehicula eget, venenatis in lacus.”
— Company Name
Outcome
And, before you ask – yes, we triple-checked these numbers
increase in online store revenue year-on-year
798%
increaseD BY
320%
online transactions year-on-year
184%
online store conversion rates year-on-year
RESULTS OVERVIEW
- 798% increase in online store revenue year-on-year
- 320% increase in online transactions year-on-year
- 184% increase in online store conversion rates year-on-year
- 5.69 average return on ad spend
"Brunch became like an extension of our team and family which made working with them super collaborative, fun and – most importantly – easy. The team are creative and knowledgeable – they ‘get’ the liquor industry. Their knowledge and skills make them one of a kind."
