BRUNCH SERVICES
Tucked into the north-eastern corner of McLaren Vale, Yangarra Estate Vineyard grows only Rhône varieties, farmed biodynamically, with a philosophy that runs through everything they do.
The wines have always reflected that care. The website needed to as well.
BRUNCH SERVICES
The brief was to design and develop a new website on Shopify that would elevate the customer experience while strengthening ecommerce capability.
It needed to feel calm, confident and intuitive. A space where customers could take their time, explore the wines, understand the vineyard, and purchase without friction.
At the same time, the platform needed to support a more connected ecommerce ecosystem, including Wine Club functionality, and improved backend operations.
As with the wines themselves, the balance mattered. Nothing excessive. Nothing forced. Just a thoughtful system that works.
BRUNCH SERVICES
We approached the project with restraint.
Working within Shopify, we developed a design system that reflects Yangarra’s existing identity while giving it more room to breathe. Typography, colour and layout were all considered through the lens of clarity and pace, allowing the wines, the vineyard and the stories behind them to come forward naturally.
The experience was designed to:
From there, the site was built with performance and longevity in mind.
BRUNCH SERVICES
Key elements of the build included:
BRUNCH SERVICES
The result is a website that feels much closer to the Yangarra experience itself.
There’s a sense of space. A slower pace. A clearer way to move through the range, understand the wines, and engage with the brand.
Customers can now explore with more confidence, whether they’re discovering the estate for the first time or returning for a new release.
Behind the scenes, the shift is also felt. The team now has a platform that brings ecommerce, Wine Club and operations into one connected system, making day-to-day management more efficient while setting the foundation for future growth.
"Working with Laura and the whole team at Brunch has been an absolute pleasure. They took the time to understand our brand and have delivered a digital experience that feels thoughtful and true to Yangarra.
Their attention to detail and collaborative approach made the entire process seamless - from customer and data migration to user experience and navigation. We can’t recommend Laura and Brunch enough to anyone looking to elevate their digital and e‑commerce presence."
At its core, this was a project grounded in restraint, and an understanding that the strength of Yangarra lies in its clarity, not complexity.
Knowing when to step in, and when to step back, to create something that feels aligned with Yangarra, both in how it looks and how it works.
We've delivered a website that gives the wines and the vineyard space to speak, while bringing everything together behind the scenes in a way that’s far more connected, considered and easy to manage.
If you’re curious to see how it all came together, the website shows it best.
"Working with Yangarra Estate Vineyard reinforced just how much growth potential sits inside a winery's digital presence, and how much of it gets trapped by the wrong platform.
Migrating from Vincreative to Shopify wasn't just a technical upgrade; it was a fundamental shift in what's now possible. Where Vincreative's limitations held back marketing, data, and integrations, Shopify opens the door to full DTC capability, automated marketing, owned customer data, and a connected ecosystem that actually moves with the business. For a brand with Yangarra's heritage, the platform finally matches the scale. I'm super excited to see what it brings to the business!"
