The wine industry is constantly evolving. In this episode, Nick and John unpack the biggest trends shaping wine in 2025: what’s hot, what’s fading, and what it all means for how wineries sell.

From chilled reds and Zoncello to the rise of direct-to-consumer sales, they dive into what today’s wine drinkers actually want, how their behaviours are changing, and the steps wineries can take to stay relevant, without chasing fads.

They also chat about why drinking local matters more than ever, the slow fade of rosé, and how loyalty programs and ecommerce are evolving to meet modern expectations.

Whether you’re a one-person cellar door or managing multiple channels, this is a timely episode that will help you future-proof your marketing and product mix.

What We Cover

• Why consumers are drinking less but better
• The rise of lighter styles, alternate varietals, and hybrid products like Zoncello
• What’s changed in DTC and wine tourism post-COVID
• Why chilled reds, loyalty rewards, and “drink local” are big wins
• What’s losing steam: Pet Nat fatigue, rosé overload, under-$10 wines
• How wineries are adapting packaging, pricing, and varietal strategy

Practical ways to meet consumers where they are, online and IRL