How to Convert Cellar Door Visitors Into Long-Term Customers

How to Convert Cellar Door Visitors Into Long-Term Customers

Your cellar door might be packed on weekends, but what happens next? In this episode, John and Dave break down how to turn one-time visitors into repeat buyers and long-term fans. From smart data capture to post-visit automations, it’s all about making your cellar door the start of a customer journey, not the end.

Link copied to clipboard!

Latest podcast episodes

When Platforms Change Overnight: How to Future-Proof Your Winery

When Platforms Change Overnight: How to Future-Proof Your Winery

In this Brunch Bites episode, we break down what happened when winery pages suddenly stopped being recommended on Fac...

Why Relationships Matter in the Wine Industry

Why Relationships Matter in the Wine Industry

Relationships are at the heart of every great wine business. In this episode, Hugh, Charlotte, and John unpack how st...

Winery Spotlight: Tim Dexter of Oakridge Wines

Winery Spotlight: Tim Dexter of Oakridge Wines

Senior Winemaker Tim Dexter from Oakridge Wines joins Nick and the team to talk cellar door communication, wine club ...

Export Tips With Pete Bentley of Pikes Wines

Export Tips With Pete Bentley of Pikes Wines

Sales and export legend Pete Bentley from Pikes Wines joins Bondy and Hugh to talk partner-first export strategy, wha...

Social Media That Sells (Part Two)

Social Media That Sells (Part Two)

In Social Media That Sells (Part Two), Maddy and Amber share the essentials of Facebook and Instagram for wineries wh...

Winery Spotlight: Jamie Pike & Pud Smith of Pikes Wines

Winery Spotlight: Jamie Pike & Pud Smith of Pikes Wines

In this episode of Meet Me at Brunch, we sit down with Jamie Pike, second-generation managing director of Pikes, and ...

Episode 12: Winery Spotlight: Andrew Duff of Briar Ridge

Episode 12: Winery Spotlight: Andrew Duff of Briar Ridge

Our first winery guest takes a seat at the table. Andrew Duff (or Duffy as we like to call him) is the winemaker and ...

Paid Ads for Wineries: A Step-by-Step Guide to Meta Business Suite

Paid Ads for Wineries: A Step-by-Step Guide to Meta Business Suite

Running paid ads shouldn’t feel like you are crossing your fingers and hoping for the best. In this episode, Maddy an...

How to Convert Cellar Door Visitors Into Long-Term Customers

How to Convert Cellar Door Visitors Into Long-Term Customers

Your cellar door might be packed on weekends, but what happens next? In this episode, John and Dave break down how to...

Why We Buy Wine: Labels, Stories, and Buying Triggers

Why We Buy Wine: Labels, Stories, and Buying Triggers

What makes someone choose your wine? In this episode, Bronte, Adam and Lachie from the Brunch Direct team dig into th...

Why You Should Engage With Your Wine Club Members More Often

Why You Should Engage With Your Wine Club Members More Often

Wine club members are your most loyal customers, but they’re often the most ignored. In this episode, Hugh and Nick t...

Email Marketing that Works with Klaviyo

Email Marketing that Works with Klaviyo

In this episode, Maddy sits down with Caster and Ben from the Klaviyo team to break down what good winery email marke...

Our Origin Story: How Brunch Got Started (and Where We’re Headed Next)

Our Origin Story: How Brunch Got Started (and Where We’re Headed Next)

In early 2020, a few wineries called asking for help. That was the beginning of Brunch. Today, we’re a team of 60, wo...

Social Media That Sells: What Actually Works for Wineries

Social Media That Sells: What Actually Works for Wineries

In this episode, Kate, Maddy, and Amber chat about what makes social media work for wineries. From platform selection...

Wine Trends for 2025: What's Hot, What's Not

Wine Trends for 2025: What's Hot, What's Not

The wine industry never sits still, and neither should your strategy. In this episode, John and Nick unpack what’s tr...

Getting Found Online - How to Build a Winery Website That Sells

Getting Found Online - How to Build a Winery Website That Sells

Your winery’s website is your digital cellar door, is it working hard enough for you? In this episode of Meet Me at B...

The Best (and Strangest) Wine Questions Consumers Ask

The Best (and Strangest) Wine Questions Consumers Ask

Not all wine conversations are created equal. In this episode, Brunch Direct wine specialists Lachie, Bronte, and Ada...

Digital Marketing for Wineries – Where Do I Start?

Digital Marketing for Wineries – Where Do I Start?

Digital marketing can feel overwhelming, but it doesn’t have to. In our very first episode, Maddy and Hugh talk throu...